SEO report of mercantileventure.com

Agriculture Market Insights | Mercantile Consulting Venture Inc.

mercantileventure.com/

We've provided agriculture market insight and intelligence for over a decade - learn how we can help you succeed here.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : mercantileventure.com/

Character length : 22

Title
Agriculture Market Insights | Mercantile Consulting Venture Inc.
Description
We've provided agriculture market insight and intelligence for over a decade - learn how we can help you succeed here.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: article
title: Home
description: [vc_row inner_container=
url: http://mercantileventure.com/
site_name: Mercantile Consulting

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://mercantileventure.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

Linkedin5

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Agriculture Market Insights | Mercantile Consulting Venture Inc.

Character length : 64

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
105000
Heading structure in the source code
  • <H1> Mercantile Consulting
  • <H3> Company
  • <H3> Products
  • <H3> Market Insights
  • <H3> MERCANTILE Blog: MarketInsight May 1, 2017
  • <H3> View a Sample Report
Word cloud
  • mercantile7
  • market6
  • products4
  • company4
  • consulting3
  • all3
  • crop3
  • information3
  • insight3
  • report3
  • global3
  • view2
  • into2
  • based2
  • intelligence2
  • help2
  • markets2
  • learn2
  • last2
  • sample2
  • new2
  • grains2
  • major2
  • read2
  • years2
  • long2
  • connecting2
  • most2
  • goes2
  • marketing2
  • services2
  • blog2
  • date2
  • dots2
  • venture2
Keyword matrix
wordtitledescriptionsheading
mercantile
market
products
company
consulting
all
Two Word cloud
  • about connecting2
  • mercantile consulting2
  • insight goes2
  • company products2
  • new crop2
Three Word cloud
  • learn more about2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 8 images on this web page.

Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
8.90
Flesch Reading Ease
57.40
Coleman Liau Index
11.60
Automated Readability Index (ARI)
7.80
Dale–Chall Readability
10.00
SMOG Index
12.00
Spache Readibility
3.80
Number of letters
205
Number of words
44
Number of sentences
3
Average words per sentences
15
Number of syllables
70
Syllables in words
66
Average syllables in words
1.59
Number of words in first three syllables
9
Percentage of word / syllables
20.45
Words not in Dale-Chall easy-word list
26
Words not in Spache easy-word list
17

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.52 seconds have passed until the page started to load.
Loading time
2,992 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
37
Number of source domains
4
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://mercantileventure.com/.. /jquery.js?ver=1.11.1
  • http://mercantileventure.com/.. /jquery-migrate.min.js?ver=1.2.1
  • http://mercantileventure.com/.. /jquery.themepunch.tools.min.js?rev=4.6.0...
  • http://mercantileventure.com/.. /jquery.themepunch.revolution.min.js?rev=...
  • http://mercantileventure.com/.. /x-head.min.js
  • http://mercantileventure.com/.. /x-shortcodes-head.min.js
List of render blocking css files
  • http://mercantileventure.com/.. /settings.css?rev=4.6.0&ver=4.1.22
  • http://mercantileventure.com/.. /style.css
  • http://mercantileventure.com/.. /renew.css
  • http://mercantileventure.com/.. /renew.css
  • http://fonts.googleapis.com/css?family=Lato:400,400italic,400,400,40...
  • http://mercantileventure.com/.. /renew.css
  • http://mercantileventure.com/.. /formreset.css?ver=1.9.4
  • http://mercantileventure.com/.. /formsmain.css?ver=1.9.4
  • http://mercantileventure.com/.. /readyclass.css?ver=1.9.4
  • http://mercantileventure.com/.. /browsers.css?ver=1.9.4

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://mercantileventure.com/wp-includes/js/jquery/jquery.js?ver=1.11.1
  • http://mercantileventure.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
  • http://mercantileventure.com/wp-content/plugins/revslider/rs-plugin/js/jquery.themepunch.tools.min.js?rev=4.6.0&ver=4.1.17
  • http://mercantileventure.com/wp-content/plugins/revslider/rs-plugin/js/jquery.themepunch.revolution.min.js?rev=4.6.0&ver=4.1.17
  • http://mercantileventure.com/wp-content/themes/x/framework/js/dist/site/x-head.min.js
  • http://mercantileventure.com/wp-content/plugins/x-shortcodes/js/dist/site/x-shortcodes-head.min.js
  • http://mercantileventure.com/wp-content/themes/x/framework/js/dist/site/x-body.min.js
  • http://mercantileventure.com/wp-includes/js/comment-reply.min.js?ver=4.1.17
  • http://mercantileventure.com/wp-content/plugins/x-shortcodes/js/dist/site/x-shortcodes-body.min.js
File size of all javascript files combined
561.66KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://mercantileventure.com/wp-content/plugins/revslider/rs-plugin/css/settings.css?rev=4.6.0&ver=4.1.17
  • http://mercantileventure.com/wp-content/themes/x-child-renew/style.css
  • http://mercantileventure.com/wp-content/themes/x/framework/css/site/gravity_forms/renew.css
  • http://mercantileventure.com/wp-content/plugins/x-shortcodes/css/renew.css
  • http://mercantileventure.com/wp-content/plugins/gravityforms/css/formreset.css?ver=1.9.4
  • http://mercantileventure.com/wp-content/plugins/gravityforms/css/formsmain.css?ver=1.9.4
  • http://mercantileventure.com/wp-content/plugins/gravityforms/css/readyclass.css?ver=1.9.4
  • http://mercantileventure.com/wp-content/plugins/gravityforms/css/browsers.css?ver=1.9.4
File size of all css files combined
298.12KB
CSS minifying
You can save 19.3KB (21% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
33.16KB
Gzip compression
Error! By using Gzip you can save 83.5KB (76% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
19
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://mercantileventure.com/.. /loader.gifExpiry time is not specified
http://mercantileventure.com/.. /small_left.pngExpiry time is not specified
http://mercantileventure.com/.. /small_right.pngExpiry time is not specified
http://mercantileventure.com/.. /renew.cssExpiry time is not specified
http://mercantileventure.com/.. /x-shortcodes-body.min.jsExpiry time is not specified
http://mercantileventure.com/.. /x-shortcodes-head.min.jsExpiry time is not specified
http://mercantileventure.com/.. /style.cssExpiry time is not specified
http://mercantileventure.com/.. /renew.cssExpiry time is not specified
http://mercantileventure.com/.. /renew.cssExpiry time is not specified
http://mercantileventure.com/.. /x-body.min.jsExpiry time is not specified
http://mercantileventure.com/.. /x-head.min.jsExpiry time is not specified
http://mercantileventure.com/wp-content/uploads/2014/11/company.jpgExpiry time is not specified
http://mercantileventure.com/wp-content/uploads/2014/11/grain.jpgExpiry time is not specified
http://mercantileventure.com/.. /logo_merc.pngExpiry time is not specified
http://mercantileventure.com/wp-content/uploads/2014/11/services.jpgExpiry time is not specified
http://mercantileventure.com/wp-content/uploads/2014/11/slider.jpgExpiry time is not specified
http://mercantileventure.com/.. /hrvst-in-snow.image_.jpgExpiry time is not specified
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
243.40KB
Image optimisation
You can save 46.5KB (20% compression) by optimising the images below:

 Website security

IP
173.249.158.60
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : Mercantile Consulting, ( -1px from top )
  • H3 : Company, ( 386px from top )
  • H3 : Products, ( 941.5px from top )

 Typos

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